Liverpool FC is pushing the liver bird – a mythical creature associated with both the city and the club – to the forefront of its visual identity. At the heart of this is the bird-shaped emblem, which ...

LIVERPOOL FC has finally succeeded in its bid to trademark the Liver Bird. The club caused uproar two years ago when it emerged it had applied for the rights to the city’s world-famous symbol.

The bird is the symbol of the city, dating back from the 14th century, and famously features on the crest of Liverpool FC as well as gracing the top of the Liver building on the River Mersey.

Liverpool Football Club (LFC) has begun rolling out a new look across its digital platforms, highlighting its iconic mascot, the Liver bird. The English club is further embracing the popular ...

A liver bird also appears on Liverpool FC’s badge and has done since it was formed in 1892. But what is a liver bird? The research suggests its origins are a bird that appeared on a unique seal ...

LIVERPOOL FC has finally succeeded in its bid to trademark the Liver Bird. The club caused uproar two years ago when it emerged it had applied for the rights to the city’s world-famous symbol.