Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell sponsorships for its uniforms.

BATON ROUGE — LSU football will wear stickers with the No. 3 on their helmets for Greg Brooks Jr. against Arkansas on Saturday (6 p.m., ESPN), coach Brian Kelly said on his radio show Thursday. Brooks ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?