Three groups of participants were then given the original salsa di pomodoro brand, as well as one of three new versions of it. One of those was described as a nondescript upgrade of the legacy ...
The contemporary Swedish brand will use the money to open new stores, develop special projects, attract key hires and more.
Thus, mature brands have to straddle the careful balance beam between staying relevant for legacy customers and wooing younger buyers with trendier options and selling techniques. Those that ...
LVMH Luxury Ventures has acquired a minority stake in Swedish label Our Legacy. The investment will support the brand’s ...
“All the brands in the top 10 perform well across or at least adequately across the board,” said Ried Niziak, study lead and associate director at L2. “Where Gucci sets itself apart is in ...
For the fourth talk in CR’s virtual series on the role of creativity and design in building brands, we look at the importance of legacy and long-term thinking for brands, especially in troubled times.
It has in short, become a legacy brand, much like Barbie which started its fashion doll in 1959, and created so much buzz when it launched a movie last year. Closer to home, we have San Miguel ...
The past two years have seen a slew long-standing retail and restaurant brands close locations in the Albany region. Just in the last few months legacy names like Big Lots, Buca di Beppo ...
Bandrowczak: Xerox is a trusted brand and partner and given our long history of providing document workflow solutions, we understand our clients’ workplace needs and process pain points.
Kristen D'Arcy shares insights on how True Religion creates authentic connections and maintains a cultural legacy in today’s ...
“Partnering with brands like Pleasing, that are the hallmark of this generation, allows us to bring the fun and nostalgia of Mickey Mouse and Fantasia to modern fans in new and relevant way ...