Riveted jeans were invented in downtown Reno in 1871, and local tailor Jacob Davis went into business with Levi Strauss a ...

May 20th holds a significant place in world history, marked by groundbreaking achievements and pivotal moments that have ...

“Born” on May 20, 1873, this anniversary date is a tribute to the denim ... it was on that May date 153 years ago that Levi Strauss and Jacob Davis obtained a U.S. patent for the process of putting ...

Levi Strauss & Co., proposing that they partner on a patent. “On ‘501 Day’ – 20th May, 1873 [the patent] was granted, and the modern blue jean or riveted denim pant was born.” ...