Founder Levi Strauss moved to San Francisco in 1853 during the California gold rush, opening a dry goods business. But he struck gold when in 1873 he and a partner received a patent on using ...
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Levi’s® and Kiko Kostadinov launch first line for Summer2024Since their invention by Levi Strauss & Co. in 1873, Levi’s ® jeans have become one of the most recognizable garments of ...
Levi Strauss & Co. CEO Michelle Gass is ... and to others illustrating the invention of blue jeans in 1873. “Our Western tops are having a moment right now,” she says.
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