As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

Ever wonder what that extra little pocket in jeans is for? According to Levi Strauss, it was intended to hold a pocket watch, a handy little accessory back in the late 1800s. But Kerrygold, the cheese ...

(WYTV)- A German immigrant named Levi Strauss founded his ... Brand” up until 1928. Its logo showed two horses trying and failing to pull apart a pair of their jeans. In 1934, Levi’s launched ...

Chevrolet’s logo includes a modified Swiss cross to pay homage to Louis ... One of the oldest and most iconic American clothing companies still in existence is Levi Strauss & Co. It was founded in May ...

Today, Levi Strauss & Co. is known as the world’s largest maker of pants, and the brand is almost synonymous with all-American “blue jeans.” Strauss immigrated ... recognized interlocking L and V ...

Levi Strauss patented his "blue jeans" idea on May 20th 1873 ... But some belts don't belong on every guy. Skip the logo-heavy buckles and opt for something a lot more subdued. Made from calf leather ...

Before Levi's became the ... were nothing new, but Strauss' idea of strengthening the pants with metal rivets at certain seams was. In 1873, Strauss and his business partner Jacob Davis received a ...

Levi's is set to release its Q1 FY25 earnings on April 7, with analysts expecting EPS growth to $0.28. Revenue is projected ...

Levi’s (LEVI) , famous for its denim apparel and having sold clothes since 1853, saw increased consumer momentum during the ...