The hub of Lincoln Southwest soccer is an office on the east side ... The vibe has been good in that office this year, as both teams have been ranked No. 1 for the past 3 1/2 weeks.

Someone circled it and wrote, "This guy's got life figured out." Life Is Good was born. Their first time out with the new design, they sold 48 shirts in 45 minutes. Jacobs, square-jawed ...

They realized folks were ready to embrace something simple and upbeat. Their image of Jake, the "Life is good" guy in beret and sunglasses, became a best-seller. Today the company sells everything ...