VM Engage by Vereigen Media helps B2B marketers stay in front of decision-makers with smart, targeted ads that drive ongoing ...

According to the e-marketer portal, LinkedIn was estimated to generate $4.21 billion in B2B ad revenue in 2024, accounting for 47.2% of B2B display ad spending and 22.9% of overall B2B digital ad ...

LinkedIn has published a new report which looks at how B2B brands are incorporating AI into their day-to-day process, and the benefits that they’re gleaning via the latest AI tools. And given that ...

In the realm of B2B marketing, making sales and keeping customers is more difficult than ever. In contrast to B2C businesses, ...

Sharma says at the same time, B2B sales cycles became longer ... setup by handling everything from ad creation to launch.” Sachin Sharma, LinkedIn India A third major trend is the shift ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed ... like Customer Acquisition Cost (CAC), Cost per Engagement (CPE), and Return on Ad Spend (RoAS) are some of the most frequently ...

When most people think of LinkedIn, the first thought they have is that it’s the best place on the web to look for a job and ...

Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

Sachin Sharma, Director of Marketing Solutions at LinkedIn, discusses B2B marketing ... The primary use cases include campaign optimisation, ad effectiveness measurement, and content creation.