Afiya Addison, market engagement lead at LinkedIn's thinktank The B2B Institute, says: "Lead generation marketers have dominated the B2B marketing landscape over the last decade, in large part ...

Jann Schwartz, founder of LinkedIn’s B2B Institute thinktank, explains more at B2B World Fest. Jann Schwartz, founder of LinkedIn's B2B Institute In a world of ever-evolving marketing strategies ...

While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: The LinkedIn B2B Institute’s “2030 B2B Trends ...

supported by the LinkedIn B2B Institute. Cannes Lions’ announcement states, “Having seen a rise in B2B work winning across the Lions, it’s time it finally had its own spotlight on the global ...

Narsee Monjee Institute of Management Studies (NMIMS ... it comes with its own set of challenges. LinkedIn's B2B advertising relies heavily on user-generated data, meaning the platform uses ...

LinkedIn’s B2B Institute, in partnership with the Ehrenberg-Bass Institute of Marketing, brings scientific support to their claim that the 2020s will be the decade of the “great B2B re-branding”. The ...

That’s according to research carried out for the LinkedIn B2B Institute by the clever people at the Ehrenberg-Bass Institute. The report states that corporations change service providers ...

Corroborating these findings, a report from the B2B Institute, LinkedIn’s marketing think tank, and the Ehrenberg-Bass Institute at the University of South Australia, finds that 95% of B2B ...

According to the Content Marketing Institute, LinkedIn generates more B2B leads than any other social media network – so why wouldn’t you want to make some noise and get noticed? HP (eighth) is no ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...