SHOP: The best Charlotte Tilbury Pinkgasm Beauty Light Wand dupes Is there an exact dupe of Charlotte Tilbury's Pinkgasm dupe ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Mario Dedivanovic isn’t just a makeup artist—he’s a visionary. He understands skin, texture, and light in a way that makes ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Are you busy? Running late? Chronically short on time? The pros share six steps for a fail-proof, quick beauty regime.

This e.l.f. Putty Bronzer is perfect for all skin types. My favourite thing about this product is its buildability. You can ...

From a $5 blush dupe to a $500 fragrance, we worked our way through budget and blowout to bring you the week's best new ...

The e.l.f. Camo Liquid Blush ($9) offers nearly an exact match in shades and ... or a setting spray that will last all night, e.l.f.’s dupes offer the same benefits at a fraction of the price. So, why ...

I tried the Bouncy Jelly Tint Cheek & Lip, Pink Quad Loose Blush Powder and the Liquid Blush Luminous Glow. Have I piqued your interest in the brand yet? To make things even more exciting, they have ...