Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing ...
In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...
Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...
US+US has developed “a new brand positioning, identity and campaign platform for Ballarat”.The announcement:Brand agency ...
India’s diversity makes hyperlocal advertising highly effective, as it allows brands to tailor their messages to the specific ...
"This investment and our rapid growth show how powerful everyday people - or 'nano-influencers' - can be in building genuine connections and engagement for brands." Addressing the Shift in Local ...
Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...
Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...
As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...
Adidas has committed to continue investing “heavily” in marketing following strong third quarter results, which put it on ...
From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.