Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...

If you’re partial to a Twix though, you might want to pause a moment to admire the wrapper and its logo. In fact, fans of the chocolate bar are just now beginning to realise there’s a double ...