After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second ...

The rebrand spelled the end of the "leaper" Jaguar logo along with the whole tweed-lined, sniffy gentleman buyer profile while introducing weird pop-art ads with only models and no cars ...

Jaguar is searching for a new advertising agency after the carmaker faced a public backlash over its controversial rebrand.

Following low-key logo updates from Google and Amazon, we've rounded up five recent rebrands that were barely noticeable.

Reactions were, to put it mildly, mixed after Jaguar unleashed the media campaign that went along with its effort to rebrand ...

The Jaguar Type 00 EV concept is currently on a world tour. After being unveiled in Munich and Tokyo, it will make a stopover ...

The controversial Jaguar Type 00 has landed in Tokyo. We went to have a look and it's not as bad as the Internet makes it ...

Jaguar Land Rover has clocked its strongest full-year profit in a decade as the UK luxury-car maker contends with the impact of US tariffs and the implementation of a controversial overhaul of its ...

new logos and emblems ditched years of history and heritage and that the desire to be eccentric was pushed too far. According to The Telegraph, Jaguar said in a statement, “As a matter of policy ...

I don't necessarily love the new logo, but I'm also not foolish enough to think Jaguar's fashion-focused marketing is meant to appeal to a poor like me. And yet, look at some of the coverage of the ...