ITV has cut back Lorraine Kelly’s air time as the older, female audience may be less valuable to advertisers, The i Paper has learned. The broadcaster is seeking younger, “diverse” viewers as it ...

ITV bosses reportedly told the star that her show would be merged with GMB, but she was left 'insulted' by the offer - a move ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Lorraine Kelly shares upbeat post with fans amid ITV cuts to her show - The beloved TV star has recently been in recovery from surgery ...

From January 2026, Kelly’s breakfast programme ... and so several options were discussed – the key was ensuring Lorraine was retained and was as comfortable as possible in a changing landscape.