Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators ...

But how is it that this beautiful season earns the epithet of “sad”? The answer is simple: The sad girl aesthetic is not an annually adopted aesthetic, but rather, has come to define the ...

If the early 2020s could be defined by anything, style-wise, it’d probably be the clean girl aesthetic. You know what I’m talking about: all those dewy-skinned girls with the slicked back bun and tiny ...