Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by ...

Spires' loyalty to Novell hasn't dimmed, he says. And while Microsoft still has a way to go to match some of the benefits Novell provides its channel partners, the Redmond, Wash.-based software ...

Data from LoyaltyLion shows that loyalty programs saw significant increases in participation, with more members joining, more points earned, and more rewards redeemed than at other times of the year.

Consumers cherish loyalty programs, and they like the personalized emails that promote them. But many receive too many irrelevant messages, judging by the 2024 Consumer Trends Index study from ...