Long-time Starbucks customers are probably familiar with its rewards program. In 2023, Starbucks made sweeping changes to how ...

We’ve noticed an uptick in the number of brands that are adding loyalty programs or upgrading and revamping existing rewards programs to add more features like personalization, customization ...

JetBlue and United Airlines have introduced Blue Sky, a joint loyalty program that gives travelers twice as many ...

General Motors is streamlining its GM Rewards loyalty program and launching a revamped GM Rewards Mastercard, offering ...

When Swedish furniture giant IKEA first introduced its IKEA Family rewards program, it offered 5% off purchases to members of ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...