Besides pricing, the main factors that contribute to consumers switching brands are loyalty program offerings and benefits, ...

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Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search ...

Today's shoppers expect a smooth, consistent experience no matter how they choose to interact with a retailer.

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Many stores provide loyalty programs to reward regular customers with discounts, special offers, and points that can be ...

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