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MLB Invests In New Professional Women’s Softball League
Major League Baseball (MLB) announced on May 29 that they have partnered and invested in Athletes Unlimited Softball League ...
MLB steps into women's sports with launch of pro softball league
MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.
MLB Announces 'Strategic Investment' In Professional Softball League
“Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand ...
MSNBC4d
Why MLB investing in a new women’s softball league is smart business
It is Ng’s job to use the investment from MLB and increased fan interest in women’s sports to grow the league even further. The AUSL operates four teams, which will travel around the country ...
New MLB-backed pro softball league eager to capitalize on sport’s surging popularity
The AUSL will begin June 7 with four teams playing 24-game regular seasons, barnstorming across 10 cities over seven weeks.
Yahoo! Sports10d
MLB enters women's sports with new professional softball league
The partnership with the Athletes Unlimited Softball League marks MLB's first major investment in women's professional sports. MLB will broadcast select games on its network and streaming ...