Dale Earnhardt Jr. shifts gears with his No. 8 logo to avoid potential conflict with Lamar Jackson
Jackson, who has worn No. 8 since his college days at Louisville, previously registered the trademark “ERA 8 by Lamar Jackson ...
Dale Earnhardt Jr., Lamar Jackson Bury Hatchet in Brief Trademark Dispute
Following a two-day legal tiff over the use of a specific No. 8 logo, former NASCAR driver Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson have come to a resolution.
Ravens QB Lamar Jackson and Dale Earnhardt Jr. resolve trademark dispute over the No. 8
Dale Earnhardt Jr. announced Friday that he has secured the right to use a stylized version of No. 8, resolving a dispute with Lamar Jackson ...
First Cheesehead made for Brewers game, but it became Packers icon, then Wisconsin's
Cheesehead brand now includes more than just wedge-shaped hats. There are many related Cheesehead products, as befits an ...
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NFL superstar, NASCAR icon in branding battle: Here’s why
An NFL superstar has filed an action against a NASCAR icon to stop him from using a number that both have made famous. The ...
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Lincoln Financial’s Rebranding Includes Stadium Sign Upgrades
Lincoln Financials’ decision to rebrand has meant modifications to the Eagles’ home stadium, Lincoln Financial Field, writes Jeff Blumenthal for Philadelphia Business Journal. There’s a new sign ...