So we flipped through the pages of "The Male Mystique," a book about vintage men's advertising by Jacques Boyreau, and picked out the worst ads from men's magazines in the 1960s and 1970s.

One of only a few advertisements from POWDER ’s first issue, this illustration feels fitting. It contains the catchphrase ...

As seen in '70s issues of Esquire magazine. God bless you, '70s Man. You've got a crow on your shoulder and an eye patch on your face. (How did you lose your eye, '70s Man? Was it a whiskey ...

The first written piece of content in Volume 1, Issue 1 is a delightful poem about skiing powder. The author's name has not ...

The language of these coke-related ads is strikingly similar to any other banal magazine ad from the era. “Whether you do a gram a month or an ounce or more,” says one retailer, “if you don ...

In the days before Google, a tiny, cryptic ad in the back of a magazine had a lot of potential. The seller might not be able to fully describe their product, but if the product wasn’t very good ...