Perceptual mapping is a graphical technique allowing you to plot competitor brands and identify holes where new products can profitably be developed. Consumer perceptions of products are the input ...

A two-axis perceptual map is the industry standard for communicating critical findings. In other words, a typical perceptual map rapidly and easily summarizes the most important survey results. 2 ...

Netherlands, 11th Sep 2024 - The technology has changed the dynamics of trade and commerce. There has been a shift in the working of customer relationships. It is the customer that matters. You ...

Such is the way of life in business as we know it, whether you are managing a Fortune 500 company, a small consultancy, or a community business. It is certainly true for any startup. But as an ...