Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...

A market research analyst’s job requires understanding data, so having a good grasp of statistics is essential. As the job title implies, those who plan to work in this field should also study ...