Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next ...

The most exciting of these is market research, the processes by which firms gather data and generate insights about customers and competitors. Explore HBR HBR Store About HBR Manage My Account ...

I count myself lucky as my ‘bread and butter’, primary market research 1, has been popular with pharma for decades: informing pre- and post- launch brand strategy; tracking market progress ...

Looming tariffs, fragmented shopping and uncertainty, oh my! Here are four opportunities to optimize marketing outcomes ...

(Photo: Bloomberg) According to stock market experts, Canara Bank shares ... Decoding Canara Bank's Q4 results, Seema Srivastava, Senior Research Analyst at SMC Global Securities, said, "Canara ...

Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success. The slow-down in growth in the pharma industry over the ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...

The stock market rebounded in April due to better-than-expected job numbers and improved U.S.-China relations, despite ongoing uncertainties. The Federal Reserve's stable monetary policy has ...

Vida Caña Rum was born from two entrepreneurs who turned their passion for surfing and rum into an award winning brand that's ...

Vesicor Therapeutics, a San Gabriel-based biotech firm developing p53-based cancer treatments, is set to go public through a ...

Indian benchmark indices ended on a positive note with Nifty above 24,400 in the volatile session on May 7. At close, the Sensex was up 105.71 points or 0.13 percent at 80,746.78, and the Nifty ...