Marketing plans can be complex because they provide a lot of detail about your overall marketing goals and supporting activities. That’s why it’s beneficial to write an executive summary of your ...

It's important to identify your goals for any digital marketing strategy. Is it brand awareness? Finding more prospective client leads? Expanding your digital footprint? More engagement?

Asked about their social media goals, 87% of marketing professionals cite increasing brand awareness, 62% cite boosting Web traffic, and 61% cite improving the organization's reputation. Some 45% of ...

the executive received Variety’s inaugural Entertainment Marketing Icon Award, which was presented April 24 as part of Variety’s annual Entertainment Marketing Summit presented by Deloitte at ...