Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. The post Marketing ...

Global soccer icon Lionel Messi has revealed his favorite goal from more than 850 (and counting) that he's netted in his career. And the winner is: Messi's headed goal that sealed the 2009 UEFA ...

Sky Sports marketing director Dave Stratton said ... doing it in a way which adds to the experience rather than interrupts it. “Our goal is to make our advertising as engaging and entertaining as the ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Search Engine Land » PPC » How to measure YouTube ad success with KPIs for every marketing goal Share YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative ...

This includes icons, design patterns ... According to Christine Hade, an Omni Channel Brand Marketing & Innovation Executive, “A good dashboard will show 1) performance versus; 2) goals; and 3) ...

Amid all the praise and advice Taurasi has received from basketball icons who seemed to believe ... also graduated with a Bachelor’s Degree in Marketing and played on USF’s Division I baseball ...

Influencer-marketing startup Dreamwell AI raised $2. ... emails to discuss paying them for a sponsored post. The company's goal is to automate 80% to 90% of the work that goes into setting up ...

In the complex world of paid marketing, setting clear and measurable goals can be the difference between a thriving campaign and a wasted budget. The need for precision in paid marketing has never ...