Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation.

Funmaker is entering the convention scene this summer with the launch of Rokimoto, a new brand inspired by Japanese pop ...

Mattel (NASDAQ:MAT) partners with OpenAI to revolutionize toys, movies, and games using AI. Discover how iconic brands like ...

From Barbie to Hot Wheels, G.I. Joe to the Rubik’s Cube—these toys didn’t just entertain generations, they shaped childhoods and became cultural icons. In this video, we dive into the fascinating ...

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Despite securing an important court victory against the Administration, the Illinois businessman Rick Woldenberg knows that ...

At first blush, the toy industry may seem like the happiest of businesses, bringing joy to millions of kids (and quite a few adults) around the world. However, the demise of major retailers like ...

Landon Teall owns TNT Toys & Collectibles, a toy and collectable store that sells both vintage and modern items in the ...

The Step2 company has recalled a children's toy that can break into small pieces, leading to injury risks. According to the Consumer Product Safety Commission recall, the My First Snowman Toys has ...

That includes a Phoenix toy store, which has already seen the effects of Trump’s trade war, through dwindling inventory and higher prices. Unlike many big-box stores, the shelves at Wildlings ...