No matter your skin type or tone or the finish you're looking for, there's a blurring powder for your routine. Keep reading ...

I've been using Maybelline products for what feels like forever. It was one of the first drugstore brands I used in middle ...

Maybelline hired Manny MUA for a new mascara campaign. These brands are tapping male experts to help normalize men wearing makeup—a whole new platform ... so they seek bio-degradable packaging and eco ...

Maybelline has a new skin primer on the market called the Grippy Serum Hydrating Grip Primer Makeup and the skincare-inspired ...

Remember the color theory lessons from your high school art classes? Green concealer is all about color correction—and, since ...

Why we love it: A current favorite of mine, Chanel’s water-resistant formula glides on creamy and smooth, which once dried ...

A cleansing balm is an effective and gentle way to get rid of dirt and makeup, keeping your skin nourished. Here are our top 8 picks.

If you have never heard of cleansing balms until now, you're missing out on one of the most essential and effective makeup essential. Rather, cleansing balms are one of the most effective ways to ...

If you buy something, we may earn an affiliate commission. In contrast to previous years, 2025 makeup trends have been easy to integrate into everyday routines, offering a small but fun creative ...

Primary and secondary packaging products will be on display, showcasing the latest industry trends and technologies. Exhibitors at MakeUp in LosAngeles include Albéa, Baosheng, Lady Burd Cosmetics, ...