In an exclusive interview with Fast Company, STN Digital founder David Brickley shares what he’s learned from his work with ...

AI search is shifting how information is delivered, opening the door for companies to shape narratives more directly.

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior ...

What are the consequences of public distrust of social media? How will that impact pharma marketing and the industry's presence on the various social platforms? Especially in the healthcare category, ...

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Commissions do not affect our editors' opinions or evaluations. Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start ...

Get social with our policy and best practices. Already a social media guru? Or are you preparing to pursue social success for a university department, program or group? Whatever your social media ...

Social media has cemented its spot as the largest media channel worldwide by advertising investment, according to WARC Media’s ‘Global Advertising Trends’ report. Having overtaken paid search last ...