This type of perm uses a chemical solution alongside digitized heat technology to set the hair into semi-permanent curls. Finding the client “Hallyu,” or the Korean ... can be a part of ...

As a part of the Leo Gala Series to give ... the everyday vernacular used to describe middle-aged Korean women. As many Korean women lead busy lifestyles both at home and at work, the ajumma perm has ...

The modern male perm is softer ... among Korean and Korean American men, the coiffure has gradually expanded beyond these groups in the past four years — thanks, in part, to the meteoric ...

From fashion to beauty, South Korea is the source of many of the latest trends for teens around the world. When it comes to hairstyles, the hottest new looks often originate on the heads of K-pop ...