Mixue Bingcheng, which means honey snow ice city, now boasts over 45,000 outlets worldwide as of last September. The budget-friendly drinks giant, which is now better known for its bubble tea ...

In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.

Mixue sold a total of 17.06 million shares in its initial public offering (IPO) and raised HK$3.45 billion ($440 million) on ...

It’s actually Mixue, an ice cream and boba shop founded in 1997 that has exploded in popularity in China and throughout Asia. Zhang Hongchao was a university student when he created the first ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

Mixue's unrivaled low-cost supply chain, high replication efficiency, and ultra-low pricing create a durable moat and rapid franchise expansion, especially in lower-tier cities. Despite a premium ...

Shares of China’s largest bubble tea and drinks chain Mixue Group jumped nearly 30% on their first day of trading on the Hong Kong Stock Exchange on Monday after the firm raised $444 million in ...

Mixue Group’s blockbuster HK$3.5 billion (US$450 million) public listing is a marvel for a difficult food and beverage industry where even the likes of Starbucks and McDonald’s are revamping ...