Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains ...
Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.
The company, whose brand name Mixue Bingcheng means 'Honey Snow Ice City', in Chinese, is capitalising on the region-wide ...
A branch of Mixue Group, one of China's largest tea drink chains, is under scrutiny after reportedly using leftover lemon and orange slices to prepare its signature beverages the next day in Yichang, ...
Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains ...
Chinese food and beverage brands, like Mixue, are expanding rapidly in Southeast Asia, surpassing American giants such as Starbucks and McDonald's in store numbers. Mixue thrives on affordable ...
The listing underscores the growing investor interest in China's freshly made tea beverage sector, which has emerged as one of the hottest categories recently. Mixue's debut follows the recent ...
But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now.
Who is this new fast food titan? Well, chances are, if you reside in the United States, you've never heard of Mixue Bingcheng ...
Today, it has 45,000 stores, making it the largest chain of its kind in the world. The Chinese franchaise called Mixue ...
MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...