There are a variety of solutions for data analytics in mobile marketing. We at AdQuantum (AQ), for example, most often use tracking platforms ... When starting a performance campaign analysis, it is ...

The captive portal, or WiFi login page, can become a valuable marketing tool that attracts users and boosts income.

Here are a couple examples of how AI-powered location information ... (Check out how brands are creating smarter AI-powered marketing campaigns.) Tip No. 3: Connect mobile with other channels Mobile ...

With over 591 million gamers in the country and 94% of them playing on mobile, brands are no longer circling the space.

UK’s largest independent full-fibre platform provider makes Ethernet services available to 180,000 more UK businesses ...

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and ...

More than ever, high-end brands want you to know exactly how, and where, their goods are made. They are producing enormous ...

Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

The Gaming Best Practices Guide offers a comprehensive look at why in-game advertising is growing so quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics ...

After the brain, the heart is the second target organ. Growing scientific evidence strongly supports the risk of heart attack ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns ... via computer and mobile devices, the ability ...