"Our new brand identity reflects our evolution and our commitment to providing modern and innovative appliance recycling and energy efficiency options." The new logo and website launched on July 1 ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

Now the environmental agency that oversees recycling efforts in the United States is saying that, after close to five decades in the public eye, the “chasing arrows” logo should be retired ...