Other fashion brands to watch on TikTok, according to Trendanalytics' data include Zara, Shein ... the coveted Gen Z, with this new era of marketing. Here, WWD looks at the top 10 fashion brands ...

Gen Z's addiction ... Brands like Missguided and Fashion Nova dominated fast fashion's Instagram era, releasing about 1,000 new styles a week. Now, the TikTok-favorite Chinese brand Shein has ...

Gen Z's best brands include fast-food chains, clothing stores ... Razer also made the list — companies that were not named as top brands by millennials. After asking customers how likely ...

Donald Trump's victory in the presidential election could spell trouble for Chinese fast-fashion brands, particularly Gen Z-favorite budget brands like Shein and ... on top of any tariffs he ...

Nykaa Fashion has introduced MIXT to capture the attention of Gen Z. Meanwhile, Ajio is planning to bring back Shein and has secured exclusive partnerships with other Gen Z-focussed brands.