At one point last season, a whopping 177 NBA players were wearing the Sabrina 1s ... Sabrina Ionescu signed her endorsement ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Shai Gilgeous-Alexander just wore Converse in the NBA Finals. Not for the tunnel. On the court. And just like that, Converse ...

Charles Barkley explains how Magic Johnson, Larry Bird and Michael Jordan transformed the NBA into a global powerhouse.

The process even left the NBA Finals MVP jaded ... Look for Booker to wear the Nike Book 1 in multiple player-exclusive colorways. How to Buy It: Athletes and fans can choose between two colorways ...

NBA Hall of Famer Don Nelson admitted he was wearing Luka Doncic's new Nike shoes "in protest for the trade from Dallas".

As women's basketball continues to grow in popularity, several players have turned ... soleretriever.com, her Nike Sabrina 2 is the second-most worn sneaker in all of the NBA.

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly ... Booker became the company's 24th signature-shoe NBA player. Suns Ring of Honor inductees Alvan Adams, who ...

Donnie Nelson made it clear he wasn’t happy with the front office’s decision to part ways with their franchise star, Luka ...

SGA, a 6-foot-6 Canadian guard out of the University of Kentucky, is an unlikely hero for Converse. The Charlotte Hornets picked him 11th in the 2018 NBA Draft and traded him to the Los Angeles ...