A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Nike has been a round for five decades. FN takes a look back at the celebrities, athletes and everyday people who helped to ...

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

When the NBA Finals tip off on Thursday night, Shai Gilgeous-Alexander will be considered by many as the best player on the ...

then Nike came along with its first Jordans in 1985 and never looked back. The majority of NBA players wear Nikes or Jordans, and it has signature shoes with most of the sport’s biggest names ...

Pacers Game 3 from the 2025 NBA Finals. The ’90s were a more innocent time for NBA jerseys. The only patch worn by players ...

The Los Angeles Lakers completed one of the biggest trades in professional sports history earlier this year when they ...

Caitlin Clark nears WNBA return after injury, as Nike readies her signature shoe and fans buzz over her massive impact on and ...

Hall of Fame coach Don Nelson was not a fan of the Dallas Mavericks trading Luka Doncic — and chose his footwear for Game 2 ...

Former Dallas Mavericks head coach Don Nelson is still bitter about the trade that sent Luka Doncic to the Los Angeles Lakers ...

Former Mavericks coach Don Nelson showed up to receive the Chuck Daly Lifetime Achievement Award wearing Luka Doncic's shoes ...

Boston Celtics guard Jaylen Brown wore the Nike Kobe 6 "Reverse Grinch" with ... that will surely be replicated by other NBA players in the future. But there is no need to pull down Bryant's ...