Shai Gilgeous-Alexander just wore Converse in the NBA Finals. Not for the tunnel. On the court. And just like that, Converse ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Indiana Pacers star Tyrese Haliburton had a sentimental reason for choosing pink as the primary color for the first iteration ...

Shaquille O'Neal opens up about his decision to purchase the Reebok brand and how his mission to revite it stems from Michael ...

Nelson revealed he'll be honored with the 2025 Chuck Daly Lifetime Achievement Award and shared that he plans to wear Luka ...

Sports coats are out and quarter-zips are in for league coaching staffs, including the two facing off in the NBA Finals.

Every now and then, a pair of sneakers shows up with a price so outrageous, it doesn’t feel real. Not because they’re dipped ...

Hall of Fame coach Don Nelson was not a fan of the Dallas Mavericks trading Luka Doncic — and chose his footwear for Game 2 ...

Tyrese Haliburton will debut his signature shoe during the NBA Finals, but it's not the first interesting pair he's worn this season.

The Orlando Magic forward started the UNITUS brand a few years ago. Now, the company's latest collection is preparing to ...

Nelson is being presented with the Chuck Daly Lifetime Achievement Award prior to Game 2 of the NBA Finals on Sunday.