The Net Promoter Score (NPS), and the media spin surrounding it, has become the ubiquitous measure of how “happy” or “unhappy” our customers are. A 2003 Harvard Business Journal article on ...

A company's NPS reveals whether or not customers are willing to recommend the business to a friend or relative, using loyalty ...

“The NPS is the most accurate measure of customer satisfaction and the likelihood of recommending a product to friends, colleagues and their professional network,” said Paul Staelin, chief ...

Holistic measurement. A successful CX strategy integrates both quantitative and qualitative metrics, and it aligns with overall business goals. Net promoter score (NPS) has long been a standard ...

have some sort of ongoing customer satisfaction or Net Promoter Score (NPS) measurement in place. These traditional tools serve a critical purpose—they help measure whether customers are satisfied.

However, two KPIs are applicable across many meeting types and worthy of consideration when deciding which measurement tools to use for an event: Net Promoter Scores and Targeted Attendee ...