Charli XCX is the figurehead for all things 'Brat'—an aesthetic based on the title of her last studio album. It's all about ...

Fragrance fans, take note: guava is the “it” note in new summer scents. Ellis Brooklyn’s Guava Granita smells like a Palm ...

A Quiet Revolution in a Cup If coffee is the symbol of hustle culture—buzzing, jittery, on-the-go—then matcha is its opposite ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Who needs a party dress in 30 minutes? Gen Z, whose personal style is driven by trends, the internet, and never being caught ...

When it comes to the Met Gala — the ultimate playground for daring fashion — a handful of men have consistently pushed the envelope, serving looks that are as b ...

Football trainers are making a comeback! Gen Z is taking studded boots to the streets. What's behind this trend? Adidas and ...

Celebrities have access to high-quality wigs, but that doesn't stop them from sometimes wearing ones that look wonky or ...

Against the dramatic backdrop of Utah’s mountains, this unassuming diner has been serving up what locals whisper (and sometimes shout) is the best chicken fried steak in the state. You know those ...

Home decor’s got a split personality this year. Call it “city glow” and “cottage flow.” Kim Cook says that at the two ...