The full ad will air during Super Bowl LIX on Sunday, where the Kansas City Chiefs and Philadelphia Eagles will face off for the championship.

Nerds’ anthropomorphic gummy is back, this time as a trumpet player for Nerds Gummy Clusters’ Super Bowl commercial, as the brand looks to continue to bring in new consumers after a year of record sales . The spot stars Grammy-nominated singer Shaboozey and is set in New Orleans, the site of Sunday’s game.

Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Greg Guidotti, CMO at Ferrara Candy Company, discusses the viral success of Nerds Gummy Clusters and their new Super Bowl ad featuring Shaboozey.

Shaboozey has chart-topping hits that are dominating the soundwaves, but he’s just warming up. The “A Bar Song (Tipsy)” artist exclusively tells Life & Style that new music with a “New Orleans legend” is on the way.

The candy brand's Gummy Clusters are back in the game this year, with the country star singing "What a Wonderful World."

In the preview, Shaboozey is seen preparing for a video shoot when he eats a Nerds Gummy Cluster. Old-timey music plays from a speaker behind him and colorful Nerds begin to spread all around him, eventually overtaking his guitar. A pink Nerd helps makes that happen and shares a smile with Shaboozey, who strums a few gentle chords.

Singer-songwriter Shaboozey is set to appear in a 2025 Super Bowl ad that will bring cheer and plenty of colorful Nerds candy to the screen during the big game.

Super Bowl commercial leans into the city's signature vibrancy, with Shaboozey turning a routine stroll into a full-blown spectacle.

Nerds is coming back to the Super Bowl for the second year in a row with a new advertisement featuring the popular musician Shaboozey and the Nerds Gummy.