New Balance is entering football, the American kind, with a new line of high-performance cleats. Surprisingly, it’s a first for the nearly 120-year-old label who has roots in New England ...

Move over football shirts, there's a new sporty fashion trend that has emerged - and it's turned into a viral summer ...

he has announced that he is New Balance’s latest addition to its roster of world-class athletes. Already, he’s played a key role in teasing the brand’s first American football cleats ...

Former USC Trojans Heisman Trophy winner Caleb Williams has been known for his eclectic style for years. In college, Williams garnered attention for his pregame outfits as he entered the Los ...

Major League Baseball showed off Los Angeles Dodgers slugger Shohei Ohtani's new signature cleat by New Balance on Friday. The cleat, which is white with gold accents, will officially launch as ...

Williams, through numerous photographs shared by the Bears, appears to be potentially in a new contract with New Balance as he’s been seen wearing New Balance football cleats in team activities ...