New Balance is entering football, the American kind, with a new line of high-performance cleats. Surprisingly, it’s a first for the nearly 120-year-old label who has roots in New England ...

When no road game feels that hostile, teams can embrace being the visitor. That is exactly what New Balance did with the ...

he has announced that he is New Balance’s latest addition to its roster of world-class athletes. Already, he’s played a key role in teasing the brand’s first American football cleats ...

Former USC Trojans Heisman Trophy winner Caleb Williams has been known for his eclectic style for years. In college, Williams garnered attention for his pregame outfits as he entered the Los ...

New Balance shared that additional performance gear will drop for the collection this winter. The Ohtani 1 is the signature cleat of the collection. These are uniquely created, given Ohtani’s ...

Williams, through numerous photographs shared by the Bears, appears to be potentially in a new contract with New Balance as he’s been seen wearing New Balance football cleats in team activities ...