Former USC Trojans Heisman Trophy winner Caleb Williams has been known for his eclectic style for years. In college, Williams garnered attention for his pregame ...

should he receive a signature cleat, could be the type of star who could help New Balance secure talent away from the traditional powers of the American sports world like Nike and Adidas.

Here's a look at Sanders' new Nike sneakers and cleats released for his pro day on Friday. 📲 Follow The Sporting News on WhatsApp Nike released DT Max '96 sneakers and cleats for Sanders' pro day.

On fashion's biggest night, ESPN goes behind the scenes with the Super Bowl champion and Philadelphia Eagles star.

Today’s Scheels is a maximalist take on that now-quaint American tradition ... Hiking poles. Soccer cleats. Kayaks. Fudge. Legos. Throw pillows. A gun. (Adult- or youth-size.) ...

Adidas has struggled with the end of the Yeezy product line and inventory management issues in North America, but appears to be having some success with new products in basketball and with its ...

He first became enamored by the fashion world when he signed with Nike at 21, but as he nears ... inside-out suit and kilt (a signature for the American designer) also designed by Thom Browne.

However, wide-moat Nike and narrow-moat Adidas ... softball, or football. Indeed, while its exposure to leading American sporting goods stores is subpar, its products are widely available at ...