XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

The sports brand had ended a prior deal for these products after the 2020 season due to cost-cutting by former management.

Under Armour is back as an NFL partner. Five years after the previous Under Armour and NFL deal ended, the two parties have announced a long-term partnership that makes Under Armour an official ...

Among today’s creative highlights, U.S. Navy Recruiting Command partnered with sneaker designer John Trottier on custom Nike versions of Navy SEAL boots; Coors Light eases the pain of baseball fans ...

What rotten fortune all around, that the best college player in the country – and the coolest – was ousted from the NCAA ...

Under Armour-branded shoes and gloves will be visible on NFL players this fall for the first time since 2020 under a new deal announced today.

Whitesell will be stepping down from his titles and active management roles at WME, but will continue to be a shareholder, sources said.

Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which ...

NBCUniversal has already begun pitching Super Bowl 2026 ad inventory to its past Big Game advertisers, and some buyers are ...

Under Armour and the NFL are getting the team back together. Today, Under Armour and the NFL announced a long-term deal to ...