Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

Gatorade's latest ad for the NCAA Tournament featuring college basketball stars Cooper Flagg, JuJu Watkins and Paige Bueckers is already being acclaimed online as epic and inspiring. The trio are all ...

JuJu Watkins grew up tuning into the NCAA Tournament and making her own bracket. Now, it’s the super sophomore’s time to shine, leading No. 1 seed Southern California in pursuit of a deeper run than i ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%. But ...

Oregon Ducks Football, known for their creative uniform designs and unique fashion statements, have once again created buzz ...

What rotten fortune all around, that the best college player in the country – and the coolest – was ousted from the NCAA ...

Among them are Nike’s founder, a Walmart heiress, and the owner of the Dallas Cowboys. Several of the powerhouse teams bankrolled by billionaires are favored to win in the first March Madness ...

Shares of Nike Inc. moved higher after hours on Thursday after the sneaker maker reported fiscal third-quarter results that ...

Whitesell will be stepping down from his titles and active management roles at WME, but will continue to be a shareholder, sources said.

Nike (NKE) beat modest earnings expectations under new CEO Elliott Hill, but investors remain jittery about the impact of Trump tariffs. Shares of Nike ended Friday's trading session down 5.5% ...