Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German ...

Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since their previous Adidas agreement, which ran from ...

Liverpool could earn more than £100million a year from their new sponsorship deal with Adidas, sources have told Football ...

Traditional algorithm updates remain a reality, but our approach to handling them must evolve beyond reactive tactics. The ...

After leaving Nike in 2024 and sitting out a few months to satisfy a non-compete agreement, Harlow was announced as the SVP ...

USC Trojans star guard JuJu Watkins is adding another NIL deal to per portfolio. Watkins is joining Mondelez in their March ...

There’s nobody doing it quite like Nigel Sylvester. The BMX icon blazed a pretty singular trail throughout his career, ...

So we were all in Zoom land. And yeah, I do, I distinctly remember it. Yeah, it was amazing. And then I met with him prior to that and through Nike and of the events he's come and done on campus.

A video of people slipping off a roof as it collapses into a crowd has been falsely described online as showing people ...

The USC Trojans are continuing to build up their defense within the class of 2026. The Trojans have already received a commitment from five-star linebacker Xavi ...

While LeBron James is already among the NBA's four billionaire athletes, Stephen Curry, the sharpshooting phenom, might be next in line.