Odell Beckham Jr. claims to have been the pioneer behind the NFL's growing trend of custom sneakers-turned-cleats.

Deion Sanders and Nike have been steadily releasing models and colorways of his signature Diamond Turf shoe and cleat since ...

Colorado Buffaloes coach Deion Sanders has built an undeniable brand, and 'Coach Prime' recently announced a new 'Black White' Nike Diamond Turf '93 cleat that ...

As Barkley Truax of On 3 explained, Sanders started releasing cleats and sneakers under the "Diamond Turf" line in 1993 with ...

Nike and Dallas Cowboys star CeeDee Lamb have unveiled a collaboration for a player-edition football cleat dropping this ...