Nike Inc. shares slipped in late trading as the sportswear maker signaled further declines in revenue and profitability due ...

NEW YORK] Nike’s results surpassed analysts’ expectations as its new chief executive officer’s turnaround strategy begins to ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one ...

Madness provides pharma brands with a unique opportunity to advertise to a growing audience of women’s basketball fans.

This is not to say that every sports parent is grinding to win a scholarship for their child, or angling to get her into a prestigious college as a recruited athlete. Most parents just want to watch ...

Listen, I hope you’re sitting down for this because it’s not going to be easy to hear, but the reality is this: No one cares ...

Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.

Shares of Nike Inc. moved higher after hours on Thursday after the sneaker maker reported fiscal third-quarter results that ...