Nike Inc. shares slipped in late trading as the sportswear maker signaled further declines in revenue and profitability due ...

NEW YORK] Nike’s results surpassed analysts’ expectations as its new chief executive officer’s turnaround strategy begins to ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time ...

There are professional women’s soccer teams with their own stadiums ... On the heels of its “unbannable” Grammys ad, this ad tries to take Nike back to its roots, from commercial sellout ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one ...

Nike’s Super Bowl ad took many by surprise, but it drove the most social ... Olympic gold medalist Jordan Chiles, U.S soccer star Sophia Smith Wilson and WNBA star Sabrina Ionescu. The black-and-white ...

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson ... track star Sha’Carri Richardson, and soccer player Sophia Smith. Grammy-winning rapper Doechii ...

creative director Peter Moore and Chiat/Day advertising. Nike was not the official shoe sponsor of the 1984 US Olympic team — Converse was — but in pure renegade style, Nike had hijacked the ...